Product photography involves moving the products from reception to preparation for photography, waiting for the approval of the image and the return.
Product photographersare unique in that they tend to be more technical than other types of photographers. This is because great product photographs are often taken in a controlled environment with specific studio lighting. Product photographers can be creative with artificial and natural lighting, models and accessories, since the main subject is often the product itself.
In this comprehensive guide, we'll discuss the different types of product photography, what you need to take your own product images, and how to get professional photos when your business is ready. Using a tripod will ensure a reduction in blur, which is essential if you want your product photographs to look professional and of high quality. If you think you can put together some messy product photos and work your magic on them in Photoshop, think again. Bumping into lights and camera holders, tripping over everything, twisting your body when placing the product on the table, turning to hold the product while looking at the computer screen, and the list goes on.
In essence, product photography highlights important product features, brand attributes, and other visual representations that could make a shopper want to buy the featured item. Even without the flowers, this photograph could stand on its own with caramel sauce as an accessory, but I love their use of these objects to enhance the beauty of their final product. When shooting products of different sizes and shapes, it's a constant challenge to focus on as much of the product as possible. Choosing a white background is a good tip if you use your product photos beyond social networks or your website, and it's a requirement if you use these photos for product listings on Amazon.
The product is photographed on a flat white background, without accessories, models or improvements, with the aim of showing the product itself as it will be received by the customer. Best practice: Fill the frame as much as possible with the product, leaving enough space to crop the image with 10 to 20 pixels of white space around the edges of the product. When the assistant prepares the products for the photographer, make sure that he uses gentle, natural cleaners and lint-free cloths. Use this downtime to place the next product on the photo table or to prepare the next group of products for photography.
For example, a wedding or event photographer is likely to have different skills than someone who photographs products most of the time. The retouching tasks associated with white photography can be difficult for someone without much training and are often the weak link for most people who try to photograph products on their own. Take a look at the photograph of your products and ask yourself how a similar shot or technique could work for your products.